First, it can all be explained in one word: the Internet.
There is no doubt that it is this extraordinary tool that has profoundly changed all areas.
Today it is unthinkable for a business not to exist online, it's simple, if a business doesn't assert its presence online, it doesn't exist.
So this is the real challenge for all companies, to have an online identity.
This is where the FA-BU-LOUS digital marketing and communication come in. Thanks to them, it is possible to create a digital identity[1], essential to allow your business to develop in a very competitive environment.